About Practice Trumps Theory

I’ve been obsessed with finding better and faster ways for building successful products for over a decade. My learnings and tinkering have led to several popular tools (Lean Canvas, Traction Roadmap, and Customer Forces) and two best-selling books (Running Lean and Scaling Lean) used by over a million people.

The origin story for all my work starts here - typically as a raw idea that iteratively takes shape across multiple articles, talks, workshops, and if all checks out, a product.

You’ll be able to trace the evolution in thinking from past posts and join me in previewing and shaping the future of the Continuous Innovation Framework.

What to expect:

  • Actionable advice for early-stage founders, innovators, and product managers.

  • Mindsets for leveling up your entrepreneurial thinking.

  • A front-row seat on cutting-edge techniques, strategies, and playbooks for building the next generation of products that matter.

For paying subscribers:

  • Early access to new books, tools, and talks.

  • Current books in progress:

    • The Innovator’s Bias (Volume 1) - A novel about getting others to see what you see.

    • Next up: The Innovator’s Gift (Volume 2) - A novel about understanding customers to build what they want.

  • Join in on the conversation, provide feedback, and suggest new topics.

A sampling of past articles

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Battle-tested recipes, strategies, and how-tos for achieving product/market fit systematically.


Ash Maurya
Bestselling Author and Creator of #LeanCanvas