Time is our scarcest resource. Other resources like money and people can fluctuate up and down, but time only moves in one direction.
A 3 act story structure for capturing jobs-to-be-done
Adventures in simplifying complexity.
Answer: Continuously - throughout the product development cycle.
If you routinely interview customers before building a new product or rolling out a major feature, your process might look something like this: Kickoff…
A New Adventure
Steve, a software developer, quits his full-time job to work on a promising new idea but struggles to secure buy-in from co-founders and investors. He…
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Practice Trumps Theory